ASICS - a synonym for success in long-distance running.
ASICS - a Japanese corporation , one of the leading manufacturers of athletic footwear and apparel . Also has a fashion trend called Onitsuka Tiger.
To date, ASICS takes third place among the world's largest companies, producing sports clothing and footwear.
On 31 March 2011 the company staff ASICS has more than 5,600 employees around the world. The company is the fifth in the list of the world's largest sports brand, and in recent years it has become the fastest growing brand of athletic shoes in Europe. ASICS brand belongs to the top brands of manufacturers of sports clothing and footwear.
History of ASICS began in 1949 in post-war Japan . Mr. Onitsuka Kihahiro wondered how he could help the Japanese youth in such a difficult time for the country . The decision came quickly, Mr. Onitsuka decided to create a brand for all sports, with the help of sport to inspire their fellow citizens. Thus was born the company Onitsuka Tiger.
In the early days of its existence, the company has supplied the goods only to the domestic market of Japan, and took advantage of the founders of the corporation Nike Phil Knight and Bill Bowerman, buying shoes and reselling them in the U.S. But soon in 1977 after expanding company Onitsuka Tiger was renamed ASICS - acronym for "ANIMA SANO IN CORPORE SANO", which translated from Latin means "In a healthy body, healthy mind." In the city of Kobe Institute was built to study and design the best running shoeCross-model - the easiest. They differ from other rigid heel and toe flexibility. Heel soften additional shock absorbers. Top running shoes are made of lightweight textile material - to minimize their weight. All the shoes used for running, are divided into two major types:
- "Slug" - intended for long-term and reducing training (for smooth operation). This category of shoes - the most numerous and the most sold. "Slug" is best soften the blow when setting foot on the ground. The design of this particular category of shoes is used mostly technological tricks. In survivability they are second only to running shoes in harsh conditions. Snail naturally heavier competitive shoe, but it and much more comfortable.
- "Tempoviki" - intended for racing and fast training (for the hard work). In fact it is - shoes for competition and high-speed running. High demands for ease and responsiveness necessarily translate into weight restrictions, sole thickness and density of the top sneakers. For example, if a typical weight of a pair of shoes for a long run is 300-400 grams, for "tempovikov" the figure is 250-280 grams.
The general rule when choosing running shoes: for short distances on level of quality coverage (eg, a short acceleration on the stadium) choose the lightest shoes. On the contrary, to participate in the marathon, running on asphalt, a long run cross country choose heavier shoes that are better able to protect their feet.
Creation of sports shoes is a process of continuous evolution. Development efforts are aimed at reducing weight running shoe, the development of new concepts of comfort shoes, a departure from the traditional construction: outsole + sole + top, using the latest materials and lacing systems, continuous improvement of production. In Nike Air Force used small gas pockets for better shock absorption. At Reebok invented the Pump - one of the first original shoe fitting systems on the leg. Puma introduced technology Puma Disc System , through which sneakers were fitted on the foot by a simple rotation of the disk. Lunar Foam - cushioning technology used by Nike running shoes for weight loss, developed jointly with specialists from NASA.